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~isPartOf:"The Sage handbook of advertising"
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The Sage handbook of advertising
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of historical research in marketing
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Journal of Historical Research in Marketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The journal of brand management : an international journal
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International journal of advertising : the quarterly review of marketing communications
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Journal of Product & Brand Management
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Journal of business research : JBR
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Management research review
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Journal of Business Research
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Journal of Consumer Affairs
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Journal of Consumer Marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of macromarketing
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Journal of marketing education : JME
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Legal strategies : how corporations use law to improve performance
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Management Research Review
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Marketing management : a quarterly business management publication of the American Marketing Association
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Advertising regulation
Richards, Jef I.
;
Petty, Ross D.
- In:
The Sage handbook of advertising
,
(pp. 383-397)
.
2007
Persistent link: https://www.econbiz.de/10003570567
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