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~subject:"Markenführung"
~subject:"Markenartikel"
~person:"Leong, Susanna H. S."
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Leong, Susanna H. S.
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International journal of advertising : the quarterly review of marketing communications
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Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
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