Nguyen, Thi-Thuy-Linh; Hoang, Xuan-Quynh; Lien, Pham Thi; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-19
This research aims to investigate the determinants of salesperson performance with a focus on the role of customer-centric selling behaviors in the interaction with Guanxi-a measure of the quality of customer-salesperson relationship. The study examines two well-established constructs in the...