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ROI fundamentals : why and when to measure ROI
Phillips, Patricia Pulliam
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Phillips, Jack J.
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2008
Persistent link: https://www.econbiz.de/10004898710
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Data collection : planning for and collecting all types of data
Phillips, Patricia Pulliam
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Stawarski, Cathy A.
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2008
Persistent link: https://www.econbiz.de/10004898714
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