Kashif, Muhammad; Abdur Rehman, Mohsin; Pileliene, Lina - In: The TQM Journal 28 (2016) 1, pp. 62-78
Purpose – There is a plethora of research which has dealt with service quality issues in various service organizations. But a few researchers have presented state of service quality from a cultural perspective, especially within an Asian cultural context. The purpose of this paper is to...