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~subject:"Brand management"
~subject:"Lieferantenmanagement"
~person:"Napli, Julie"
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Napli, Julie
Pitt, Leyland F.
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Advances in corporate branding
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Managing the franchised brand : the franchisees' perspective
Pitt, Leyland F.
;
Napli, Julie
;
Van der Merwe, Rian
- In:
Advances in corporate branding
,
(pp. 59-71)
.
2017
Persistent link: https://www.econbiz.de/10011584992
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