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~subject:"Brand management"
~subject:"United States"
~subject:"Marketing management"
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Search: person:"Pitt, Leyland F."
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Brand management
United States
Marketing management
Consumer behaviour
29
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29
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22
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19
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19
Marketingmanagement
17
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Pitt, Leyland F.
40
Berthon, Pierre R.
17
Parent, Michael
6
Botha, Elsamari
3
Campbell, Colin
3
Kietzmann, Jan
3
Berthon, Jean-Paul
2
Chan, Anthony
2
Halvorson, Wade
2
Hulbert, James M.
2
Reyneke, Mignon
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2
Tsao, Hsiu-yuan
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1
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1
Berthon, Pierre
1
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1
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1
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1
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1
Caruana, Albert
1
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1
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Crittenden, Victoria Lynn
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1
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1
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1
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Business horizons
7
International journal of wine business research : IJWBR
4
California management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of strategic marketing
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in corporate branding
1
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of technology marketing : IJTMkt
1
Journal of financial services marketing : JFSM
1
Journal of general management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Business Education : JABE
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
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Marketing intelligence & planning
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ECONIS (ZBW)
40
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1
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
2
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
3
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
4
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
5
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
6
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
7
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
8
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
9
Special issue of the journal of strategic marketing "the state of theory in strategic marketing research - reviews and prospects"
Pitt, Leyland F.
;
Treen, Emily
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 97-99
Persistent link: https://www.econbiz.de/10012202446
Saved in:
10
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
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