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~subject:"Brand management"
~subject:"Wein"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
International journal of wine business research : IJWBR
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Business horizons
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Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
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