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~subject:"Business-to-business marketing"
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Search: person:"Pitt, Leyland F."
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Business-to-business marketing
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29
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22
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Pitt, Leyland F.
6
Ewing, Michael
2
Berthon, Pierre R.
1
Botha, Elsamari
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Cai, Feng
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Campbell, Colin L.
1
Cheng, Zixuan Mia
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Crittenden, Victoria Lynn
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Halvorson, Wade
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Honeycutt, Earl D.
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Kietzmann, Jan
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Mishra, Sagarika
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Morris, Michael H.
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Pitt, Christine S.
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Plangger, Kirk A.
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Industrial marketing management : the international journal for industrial and high-tech firms
3
European journal of marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
6
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1
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
2
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
3
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
4
Special issue: Corporate image and reputation in B2B markets
Pitt, Leyland F.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008737515
Saved in:
5
Advocating avatars : the salesperson in second life
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Halvorson, Wade
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
Saved in:
6
Business-to-business marketing : a strategic approach
Morris, Michael H.
;
Pitt, Leyland F.
;
Honeycutt, Earl D.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10001535221
Saved in:
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