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consumer behaviour 1 marketing research 1 self-service stores 1
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English 1
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Ploscaru, Ph.D Candidate Cristina 1 Stancu, Ph.D Professor. Ion 1
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Annals of University of Craiova - Economic Sciences Series 1
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Analysis of consumer behaviour in self-service stores from Craiova
Stancu, Ph.D Professor. Ion; Ploscaru, Ph.D Candidate … - In: Annals of University of Craiova - Economic Sciences Series 3 (2010) 38, pp. 7-7
Consumption is a universal phenomenon. In other to exist, all living beings must consume. In a complex and dynamic environment, the ability to process marketing information is a source of sustainable competitive advantage. In the last two decades, there has been a significant increase in...
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