This paper examines the competitive environment and strategic factors influencing companies in the tempered glass market. It critically evaluates challenges related to innovation, cost-efficiency, and market adaptability while identifying theoretical and practical contributions to strategic...

This study examines how social media content strategies, including post frequency, content type, and sustainability-related topics, influence online engagement and perceived reputation for leading automotive companies in the Czech Republic such as Škoda, Hyundai, Audi, Kia, and BMW. By...

The issue of corporate reputation management in the time of accelerated digitization has been a subject of research by academics and practitioners for more than a decade. The aim of this study was to provide an insight into the issue of reputation management in the Internet environment in the...

This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15-24. Due to technological developments, new media content consumption patterns have emerged. New...

The issue of corporate reputation management in the time of accelerated digitization has been a subject of research by academics and practitioners for more than a decade. The aim of this study was to provide an insight into the issue of reputation management in the Internet environment in the...

The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the usual procedures is usually influenced by market development. The presented study examines selected factors that may affect the acceptance of digital marketing tools in business...