Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Ponomarenko, Veronika"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbewirkung
2
Werbung
2
Ad complexity
1
Aesthetics
1
Brand
1
Brand gender
1
Brand management
1
Communication effectiveness
1
Competition
1
Competitive strategy
1
Gender
1
Geschlecht
1
High technology
1
Hochtechnologie
1
ICT industry
1
IKT-Sektor
1
Information technology
1
Informationstechnik
1
Innovation
1
International competition
1
Internationaler Wettbewerb
1
Markenartikel
1
Markenführung
1
Masculinity/femininity
1
Perception
1
Simple/complex aesthetics
1
Telecommunications
1
Telekommunikation
1
Ukraine
1
Visual marketing
1
Visualisierung
1
Visualization
1
Wahrnehmung
1
Wettbewerb
1
Wettbewerbsstrategie
1
ad evaluation
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ponomarenko, Veronika
3
Chen, Siyun
2
Lv, Linxiang
2
Ahlstrom, David
1
Khudolei, Veronika
1
Klisinski, Janusz
1
Liska, Luke Ingalls
1
Liu, Guanrong
1
Ponomarenko, Tetiana
1
Prokopenko, Olha
1
Xiao, Tingwen
1
Yu, Zhihao
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Problems and perspectives in management : PPM ; international research journal
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Visual complexity, brand gender, and ad effectiveness
Chen, Siyun
;
Ponomarenko, Veronika
;
Lv, Linxiang
; …
- In:
International journal of research in marketing : IJRM ; …
42
(
2025
)
2
,
pp. 365-390
Persistent link: https://www.econbiz.de/10015435835
Saved in:
2
Stop and smell the roses : How and when busyness impacts consumers' preference for minimalist advertisements
Chen, Siyun
;
Ponomarenko, Veronika
;
Xiao, Tingwen
;
Lv, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 899-915
Persistent link: https://www.econbiz.de/10014519054
Saved in:
3
How to allocate white space in ad design? : the impact of product layouts on perceived entitativity and advertising performance
Yu, Zhihao
;
Ponomarenko, Veronika
;
Liska, Luke Ingalls
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 215-229
Persistent link: https://www.econbiz.de/10014575227
Saved in:
4
Competitiveness of the information economy industry in Ukraine
Ponomarenko, Tetiana
;
Khudolei, Veronika
;
Prokopenko, Olha
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
1
,
pp. 85-95
Persistent link: https://www.econbiz.de/10011958111
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
