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Search: person:"Powell Mantel, Susan"
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6
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Powell Mantel, Susan
8
Kardes, Frank R.
4
Cronley, Maria L.
3
Cox, Dena
2
Deval, Hélène
2
Cohen, Jeffrey L.
1
Cox, Anthony D
1
Cox, Anthony D.
1
Grisaffe, Douglas B.
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Kellaris, James J.
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Posavac, Steven S.
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Journal of marketing
2
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1
Cracking the code : leveraging consumer psychology to drive profitability
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
6
OLC EcoSci
2
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Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
Saved in:
2
Resistance to electronic word of mouth as a function of the message source and context
Powell Mantel, Susan
;
Cronley, Maria L.
;
Cohen, Jeffrey L.
- In:
Consumer psychology in a social media world
,
(pp. 40-52)
.
2016
Persistent link: https://www.econbiz.de/10011586220
Saved in:
3
How naive theories drive opposing inferences from the same information
Deval, Hélène
;
Powell Mantel, Susan
;
Kardes, Frank R.
; …
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1185-1201
Persistent link: https://www.econbiz.de/10009740321
Saved in:
4
Improving the predictive power of consumer research by measuring naturally occurring judgments
Cronley, Maria L.
;
Kardes, Frank R.
;
Powell Mantel, Susan
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 219-237)
.
2012
Persistent link: https://www.econbiz.de/10009349521
Saved in:
5
Consumer response to drug risk information : the role of positive affect
Cox, Anthony D.
;
Cox, Dena
;
Powell Mantel, Susan
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 31-44
Persistent link: https://www.econbiz.de/10008826532
Saved in:
6
Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude-behavior consistency
Cronley, Maria L.
;
Powell Mantel, Susan
;
Kardes, Frank R.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 274-281
Persistent link: https://www.econbiz.de/10008658300
Saved in:
7
Consumer Response to Drug Risk Information: The Role of Positive Affect
Cox, Anthony D
;
Cox, Dena
;
Powell Mantel, Susan
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 31-45
Persistent link: https://www.econbiz.de/10008432048
Saved in:
8
Shaping Time Perceptions with Background Music: The Effect of Congruity and Arousal on Estimates of Ad Durations
Kellaris, James J.
;
Powell Mantel, Susan
- In:
Psychology & marketing
13
(
1996
)
5
,
pp. 501-516
Persistent link: https://www.econbiz.de/10007004488
Saved in:
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