Search Results - person:"Preeda Srinaruewan"

The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

Persistent link: https://www.econbiz.de/10012670713

Consumer reactions to corporate social responsibility (CSR) in Thailand : the moderating effect of competitive positioning

Preeda Srinaruewan; Binney, Wayne; Higgins, Colin - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 628-652

Persistent link: https://www.econbiz.de/10011456483

Consumer reactions to corporate social responsibility (CSR) in Thailand : The moderating effect of competitive positioning

Srinaruewan, Preeda; Binney, Wayne; Higgins, Colin - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 4, pp. 628-652

Purpose – The purpose of this paper is to understand the business case for corporate social responsibility (CSR) in Thailand by focusing on the consumer-organisational relationship and test the conceptual framework of Du et al. (2007). Design/methodology/approach – A quantitative study was...

Persistent link: https://www.econbiz.de/10014675547