Price, Stuart - In: International Journal of Contemporary Hospitality Management 5 (1993) 3
Fast‐food and franchising should present a formidable marriage when coping with declining economic performance. Compares the performance of 54 (18 franchisors; 18 fast‐food franchisees; 18 fast‐food companies) between 1987 and 1990 using Taffler′s Z ‐score analysis. Finds that...