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  • Search: person:"Prihandono, Dorojatun"
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Year of publication
Subject
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Brand image 1 Brand loyalty 1 Consumer behaviour 1 Fashion 1 Kaufentscheidung 1 Konsumentenverhalten 1 Markenimage 1 Markentreue 1 Mode 1 Purchase decision 1 Viral marketing 1 Virales Marketing 1 brand image 1 brand loyalty 1 purchase decision 1 store atmosphere 1 word of mouth 1
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Online availability
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CC license 1 Free 1 Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Prihandono, Dorojatun 2 Wijayanto, Andhi 2 Suhud, Usep 1 Wahyono 1 Wijaya, Angga Pandu 1 Wiratama, Bayu 1
Published in...
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Journal of Economic and Administrative Sciences 1 Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
Cover Image
Examining the role of word of mouth in purchase decision : an insight from fashion store
Wiratama, Bayu; Wijaya, Angga Pandu; Prihandono, Dorojatun - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 231-238
The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers. Word of mouth has not been investigated much in providing information to consumers that a store is...
Persistent link: https://www.econbiz.de/10013277287
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The influence of spiritual leadership on spirituality, conscientiousness and job satisfaction and its impacts on the reduction of workplace deviant behavior
Wahyono; Prihandono, Dorojatun; Wijayanto, Andhi - In: Journal of Economic and Administrative Sciences 37 (2020) 1, pp. 90-113
Purpose: This study examines the influence of spiritual leadership toward spirituality, conscientiousness, job satisfaction and reduction of deviant behavior. Design/methodology/approach: The method of data analysis used is a structural model based on WarpPLS (Solimun et al., 2017), with the...
Persistent link: https://www.econbiz.de/10012412613
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