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Pruden, Douglas R.
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Vavra, Terry G.
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Marketing management : a quarterly business management publication of the American Marketing Association
1
Marketing research : a magazine of management and applications
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OLC EcoSci
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1
Controlling the Grapevine - How to measure and manage word of mouth.
Pruden, Douglas R.
;
Vavra, Terry G.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
4
,
pp. 24-30
Persistent link: https://www.econbiz.de/10007229496
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2
Features - Customer Research, Not Marketing Research - The needed evolution in marketing research is respecting relationships with customers
Pruden, Douglas R.
;
Vavra, Terry G.
- In:
Marketing research : a magazine of management and …
12
(
2000
)
2
,
pp. 15-22
Persistent link: https://www.econbiz.de/10007117533
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