Quero Gervilla, María José; Díaz-Mendez, Montserrat; … - In: Journal of Business & Industrial Marketing 35 (2019) 3, pp. 447-456
Purpose: The purpose of this paper is to analyze whether triad structures, as the smallest unit of a network, can facilitate or inhibit the evolution into a service ecosystem. According to SD logic literature, the triad structure and the institutions that dominate the triads determine the...