Search Results - person:"Rajyalakshmi, Nittala"

Factors affecting pro-environmental search and purchase behavior

Rajyalakshmi, Nittala; Moturu, Venkata Rajasekhar - In: South Asian journal of management : SAJM 31 (2024) 1, pp. 105-129

Persistent link: https://www.econbiz.de/10014634801

Communicating sustainability and green marketing : an emotional appeal

Venkata Rajasekhar, Moturu; Krishnaveer Abhishek, Challa; … - In: Green consumerism : perspectives, sustainability, and …, (pp. 229-257). 2019

Persistent link: https://www.econbiz.de/10012000411

Green consumer behavior of the educated segment in India

Nittala, Rajyalakshmi - In: Journal of international consumer marketing 26 (2014) 2, pp. 138-152

Persistent link: https://www.econbiz.de/10010359892

Service Quality and Customer Satisfaction in Online Banking

Nittala, Rajyalakshmi; Dharmavaram, Vijayalakshmi - In: International Journal of Online Marketing (IJOM) 8 (2018) 2, pp. 45-56

The main objective of this article is to examine online banking service quality factors that influence customer satisfaction in Visakhapatnam city, Andhra Pradesh, India. Data was collected through structured questionnaire from a sample of 513 respondents. Factor analysis was done to find out...

Persistent link: https://www.econbiz.de/10012046832