Tur-Viñes, Victoria; Castelló-Martínez, Araceli; … - In: AI Impacts on Branded Entertainment and Advertising, (pp. 83-106). 2025
The text intersects artificial intelligence, advertising, and the creative profession. For the selection of texts and evidence of the relationship between the three concepts, we experimented with AI itself, using the Perplexity AI tool. From an exploratory approach, this qualitative meta-study...