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The effect of service-driven market orientation on service innovation : literature review and new research framework
Ratny, Seng
;
Arshad, Arif Mohammad
;
Tian, Gaoliang
- In:
The journal of applied business research
33
(
2017
)
5
,
pp. 999-1011
Persistent link: https://www.econbiz.de/10011754954
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