This paper proposes a conceptual model that examines corporate identity (CI) of an organization through the lenses of identity, image and reputation. It reviews the literature that explains the tangible and non-tangible aspects of an organization as a form of CI and traces the development and...

Owing to the complexity of the task and the risks inherent in it, the effectiveness of any organizational buying decision largely depends on the information available for the decision‐makers’ use. Within any typical organization, flow of the information needed in the decision‐making...

Although the concept of corporate identity (CI) has been of interest to marketing practitioners for the last three decades, only recently has it attracted the serious attention of marketing academics such as Dacin and Brown (2002) who have defined CI as “…..those intended characteristics of...

Although the concept of corporate identity (CI) has been of interest to marketing practitioners for the last three decades, only recently has it attracted the serious attention of marketing academics such as Dacin and Brown (2002) who have defined CI as “…..those intended characteristics of...