//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business economics : JBE"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Reinartz, Werner J."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Customer analysis
1
Distance selling
1
Distanzhandel
1
Firm performance
1
Kundenanalyse
1
Lieferantenmanagement
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Supplier relationship management
1
Theorie
1
Theory
1
Unternehmenserfolg
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Undetermined
1
Author
All
Krafft, Manfred
2
Reinartz, Werner J.
2
Published in...
All
Journal of business economics : JBE
Journal of marketing
10
Faculty & research / Insead : working paper series
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Harvard-Business-Manager : das Wissen der Besten
7
Journal of retailing
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Journal of the Academy of Marketing Science
3
Essays in retail strategy : the case of unplanned buying and exclusively branded products
2
Journal of marketing research : JMR
2
Journal of service research : JSR
2
Marketing Review St.Gallen
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Retailing in the 21st century : current and future trends
2
Springer texts in business and economics
2
Wertschöpfung im Handel
2
Customer engagement marketing
1
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
INSEAD Working Paper
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing accountability for marketing and non-marketing outcomes
1
Multivariate Behavioral Research ; 37 (2), 227-244
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Schmalenbach business review : sbr
1
Springer Texts in Business and Economics
1
SpringerLink / Bücher
1
University of Cologne - Department of Retailing and Customer Management - Publications
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
2
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1282
Persistent link: https://www.econbiz.de/10007040847
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->