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~subject:"Marketing"
~subject:"Dienstleistungsmarketing"
~person:"Reibstein, David J."
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Reibstein, David J.
Reinecke, Sven
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Kostenrechnungs-Praxis : krp ; Zeitschrift für Controlling, Accounting & System-Anwendungen
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Performance measurement in Marketing und Verkauf : Einsatz von Marketingkennzahlen in den USA und in Kontinentaleuropa
Reinecke, Sven
;
Reibstein, David J.
- In:
Kostenrechnungs-Praxis : krp ; Zeitschrift für …
46
(
2002
)
1
,
pp. 18-25
Persistent link: https://www.econbiz.de/10001658073
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