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Brand 1 Brand management 1 Brand manufacturer 1 Coopetition 1 Digital platform 1 Digitale Plattform 1 Handelsmarke 1 Industrie 1 Koopetition 1 Lieferkette 1 Manufacturing industries 1 Markenartikel 1 Markenführung 1 Market entry 1 Markteintritt 1 Platform entry 1 Private label products 1 Store brand 1 Supply chain 1 Supply chain management 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Li, Quan 1 Ren, Lixiang 1 Zha, Yong 1
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Journal of modelling in management 1
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ECONIS (ZBW) 1
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Cooperation or coopetition? : online platforms' private label products encroachment and brand manufacturers' pricing model selection
Zha, Yong; Ren, Lixiang; Li, Quan - In: Journal of modelling in management 20 (2025) 3, pp. 1081-1101
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