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  • Search: person:"Reynolds, Ken"
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Year of publication
Subject
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Brand management 1 Country risk 1 Forschung 1 Länderrisiko 1 Markenführung 1 Multinationales Unternehmen 1 New product development 1 Omni-temporality 1 Place branding 1 Place marketing 1 Produktentwicklung 1 Research 1 Risikomanagement 1 Risk management 1 Stakeholder 1 Stakeholder participation 1 Standortmarketing 1 Temporal agency 1 Transnational corporation 1 USA 1 United States 1
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Online availability
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Free 2
Type of publication
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Article 3 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 4
Author
All
Reynolds, Ken 3 Buskirk, Bruce 2 Ralph, David L. 2 Schmidt, Stacy M. P. 2 Doering, Heike 1 Koenig-Lewis, Nicole 1 Marugán, Javier 1 Pablos, Cristina 1 Peattie, Kenneth J. 1 Reynolds, Laura 1 Stanley, Simon 1 Uppinakudru, Adithya Pai 1
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Published in...
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Journal of business & economics research 2 Journal of business research : JBR 1
Source
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ECONIS (ZBW) 3 OLC EcoSci 1
Showing 1 - 4 of 4
Cover Image
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura; Peattie, Kenneth J.; Koenig-Lewis, Nicole - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
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Critical Assessment of Optical Sensor Parameters for the Measurement of Ultraviolet Led Lamps
Uppinakudru, Adithya Pai; Reynolds, Ken; Stanley, Simon; … - 2022
Measurement of light output from ultraviolet (UV) light-based devices is critical to understanding the capability of the device. Optical sensors such as radiometers and dosimeters can possess different angular responses and are sensitive to many parameters in the measurement set-up. This work...
Persistent link: https://www.econbiz.de/10013300638
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Cover Image
Mitigating NPD and R&D risks via a portfolio effect in country choice
Buskirk, Bruce; Reynolds, Ken; Schmidt, Stacy M. P.; … - In: Journal of business & economics research 7 (2009) 11, pp. 1-8
Persistent link: https://www.econbiz.de/10003912680
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Cover Image
Mitigating NPD and R&D risks via a portfolio effect in country choice
Buskirk, Bruce; Reynolds, Ken; Schmidt, Stacy M. P.; … - In: Journal of business & economics research 7 (2009) 11, pp. 1-8
Persistent link: https://www.econbiz.de/10009887143
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