The success of small firms worldwide is determined by entrepreneurship and marketing (Hills, 1995). 95% of firms worldwide are small (less than 250 employees) – and often smaller than that. Marketing and entrepreneurship are not the same but they are interconnected. Consider Apple, the fabled...

Purpose – The purpose of this paper is to suggest a framework for competing theories of entrepreneurship but to argue for transparency in one's attempts to understand this phenomenon. Then to argue that, when matching small business advisers to small business, one should consider their...

This paper examines the sales forecasting practices of small firms, defined here as firms with no more than 50 employees. This paper discusses the application of Bayesian decision theory in the production of sales forecasts for small firms particularly in relation to longer term strategic...

The entrepreneurial marketing paradigm is open to several interpretations. One such is that we should consider, in particular, the behaviour of small firms, and in particular, small entrepreneurial firms; another interpretation is to argue for the building of a completely new, and substantive,...

The purpose of this paper is to suggest a framework for competing theories of entrepreneurship but to argue for transparency in one's attempts to understand this phenomenon. Then to argue that, when matching small business advisers to small business, one should consider their entrepreneurial...

Purpose – This article aims to demonstrate how small entrepreneurial firms can employ low cost market research techniques in the area of service evaluation to prioritise the sales effort, increase sales and improve margins. Design/methodology/approach – “Triangulation” has been used....