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Roberto, Eduardo L.
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Sangalang-Valbuena, Evangeline
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Philippine Review of Economics
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1
Perceived Product Attributes, Consumer Motivaton and Product Positioning Decisions
Roberto, Eduardo L.
- In:
Philippine Review of Economics
16
(
1979
)
3&4
,
pp. 117-130
No Abstract Journal: Philippine Review of Economics
Persistent link: https://www.econbiz.de/10010698532
Saved in:
2
Deciding on the Advertising Appeal with the Use of a Consumer Attitude-Behavior Model
Roberto, Eduardo L.
;
Sangalang-Valbuena, Evangeline
- In:
Philippine Review of Economics
13
(
1976
)
2
,
pp. 1-28
No Abstract
Persistent link: https://www.econbiz.de/10010698466
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