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~subject:"Werbungspsychologie"
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Werbungspsychologie
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Roberto, Eduardo L.
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Sangalang-Valbuena, Evangeline
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The Philippine review of business and economics
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Deciding of the advertising appeal with the use of a consumer attitude-behavior model
Roberto, Eduardo L.
;
Sangalang-Valbuena, Evangeline
- In:
The Philippine review of business and economics
13
(
1976
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10002705800
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