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General insurance marketing : a review and future research agenda
Robson, Julie
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10011480868
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Adressing the research needs of the insurance sector
Robson, Julie
;
Sekhon, Yasmin
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
7
,
pp. 512-516
Persistent link: https://www.econbiz.de/10009388883
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