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~subject:"Firm performance"
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Firm performance
Vereinigte Staaten
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Absatzorganisation
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Absatzpolitik
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Absatzweg
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Consumer behaviour
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Kontingenztheorie
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Marketing
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Ruekert, Robert W.
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Marketing strategy organization and implementation
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The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
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