Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Rohmanue, Abdul"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising client-agency relationship
1
Advertising industry
1
Authentic brand activism
1
Brand
1
Brand management
1
Cognition
1
Competence
1
Consumer behaviour
1
Inter-organisational collaboration
1
Interactional expertise
1
Kognition
1
Kompetenz
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Moral competency development
1
Werbewirtschaft
1
Werbung
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Jacobi, Erik S.
1
Rohmanue, Abdul
1
Published in...
All
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It"
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
