Rolínek, Ladislav; Skořepa, Ladislav - In: Acta Universitatis Bohemiae Meridionales 2 (1999) 1, pp. 37-42
The segmentation of the market is a corner stone of the marketing management. The principal is the choice of the homogeneous groups of the customers. We made the research by the public inquiry between tire respondents in the České Budějovice district for the specification of the some...