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  • Search: person:"Rosen, Dennis"
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Year of publication
Subject
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Advertising effects 2 Consumer behaviour 2 Konsumentenverhalten 2 Werbewirkung 2 Advertising 1 Business Administration 1 Credence goods 1 Dienstleistungsmarketing 1 Dienstleistungsqualität 1 Marketing 1 Product testing 1 Produkttest 1 Service quality 1 Services marketing 1 USA 1 United States 1 Vertrauensgüter 1 Werbung 1 affect valuation 1 culture 1
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Online availability
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Undetermined 1
Type of publication
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Article 10 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 Thesis 1
Language
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Undetermined 7 English 5
Author
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Rosen, Dennis L. 9 Olshavsky, Richard W. 3 Fernandez, Karen V. 2 La, Suna 2 Rosen, Dennis L 2 Biernat, Monica 1 Choi, Beom Joon 1 Choi, Beomjoon 1 Granbois, Donald H 1 Lohse, Gerald L. 1 Mishra, Sanjay 1 Olshavsky, Richard W 1 Rosen, Dennis 1 Singh, Surendra 1 Singh, Surendra N. 1 Wang, Ze 1 Zhao, Guangzhi 1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising 3 Journal of Consumer Research 2 Services marketing quarterly 2 Journal of Business Research 1 Journal of business research : JBR 1 Journal of consumer affairs : official publication of the American Council on Consumer Interests 1
Source
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ECONIS (ZBW) 4 OLC EcoSci 4 RePEc 3 BASE 1
Showing 1 - 10 of 12
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The use of portraits and performance statements of service providers in marketing communications
Choi, Beom Joon; Rosen, Dennis L.; La, Suna - In: Services marketing quarterly 33 (2012) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10009508523
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An Investigation of Subliminal Embed Effect on Multiple Measures of Advertising Effectiveness
Rosen, Dennis; Singh, Surendra - 2016
The effect of subliminal sex and death embeds on attention to advertising, change in attitude, behavioral intention, and day-after recall of advertising were investigated for two products. Contrary to findings in some previous research, no significant effects were indicated in the current study...
Persistent link: https://www.econbiz.de/10014127851
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The Use of Portraits and Performance Statements of Service Providers in Marketing Communications
Choi, Beomjoon; Rosen, Dennis L.; La, Suna - In: Services marketing quarterly 33 (2012) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10009818048
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IMPACT OF CULTURAL DIFFERENCES IN AFFECT VALUATION ON CUSTOMER DECISION MAKING
Wang, Ze - 2010
Businesses go to great lengths to create positive emotional experiences for their customers, often applying the same affective or emotional practices in communication with a culturally diverse customer base. This dissertation argues that culture-specific emotional norms and display rules shape...
Persistent link: https://www.econbiz.de/10009430897
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ARTICLES - Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice
Lohse, Gerald L.; Rosen, Dennis L. - In: Journal of advertising : official publication of the … 30 (2001) 2, pp. 73
Persistent link: https://www.econbiz.de/10008119660
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ARTICLES - The Effectiveness of Information and Color in Yellow Pages Advertising
Fernandez, Karen V.; Rosen, Dennis L. - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 59-72
Persistent link: https://www.econbiz.de/10008120136
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ARTICLES - The Effectiveness of Information and Color in Yellow Pages Advertising
Fernandez, Karen V.; Rosen, Dennis L. - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 59-72
Persistent link: https://www.econbiz.de/10008120143
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The dual role of informational social influence : implications for marketing management
Rosen, Dennis L. - In: Journal of business research : JBR 15 (1987) 2, pp. 123-144
Persistent link: https://www.econbiz.de/10001029663
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The dual role of informational social influence: Implications for marketing management
Rosen, Dennis L.; Olshavsky, Richard W. - In: Journal of Business Research 15 (1987) 2, pp. 123-144
Persistent link: https://www.econbiz.de/10005477761
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A Protocol Analysis of Brand Choice Strategies Involving Recommendations.
Rosen, Dennis L; Olshavsky, Richard W - In: Journal of Consumer Research 14 (1987) 3, pp. 440-44
Persistent link: https://www.econbiz.de/10005834629
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