Full suppression strategies remain the dominant option in wildfire management, despite a large body of research demonstrating the ecological and economic benefits of allowing unplanned wildfires to burn under favorable conditions. Consequently, empirical research identifying and understanding...

Advertising remains a major topic in economics, particularly because of its impact on consumers’ behavior and its impact on the demand function. While some economists consider advertising from an informative side, others focus more on its persuasive side. In this study, we affirm that this...