Straw deep returning as an interlayer is a novel practice to enhance soil carbon and nutrients. However, the impact of applying various amounts of straw as an interlayer on soil quality still remain unclear in the saline soil. Therefore, a field experiment was carried out over four years...

Purpose The purpose of this paper is to examine how psychological antecedents (i.e. consumer mindsets) and individual difference characteristics (i.e. moral identity) affect the intention to purchase Fair Trade products based on the triadic reciprocal causation model in social cognitive theory...

In the paper, the concept of circulation industrial chain of distinctive agricultural products is introduced. By using the e-commerce platform, the new industrial chain for the circulation of distinctive agricultural products on the basis of online transaction is established. In view of the...

Purpose – Although the concept of branding has been considered extensively in products and services, branding in Chinese is a relatively emerging phenomenon. This paper aims to present the enlivenment of branding in Chinese within the cross‐strait markets of Taiwan and Mainland China, which...