Search Results - person:"Ruiz‐Molina, Maria‐Eugenia"

How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality

Berenguer Contrí, Gloria; Gil Saura, Irene; … - In: Journal of industrial and business economics 51 (2024) 1, pp. 189-209

Persistent link: https://www.econbiz.de/10014512487

Pro-environmental behaviours of Generation Z : a cross-cultural approach

Juma-Michilena, Israel-Javier; Ruiz-Molina, Maria-Eugenia; … - In: International review on public and non-profit marketing 21 (2024) 3, pp. 1-29

Persistent link: https://www.econbiz.de/10015080799

Does ICT contribute to bootstrapping SOSI? : evidence in retailing

Marín, Antonio; Gil Saura, Irene; Ruiz-Molina, … - In: International journal of retail and distribution management 52 (2024) 7/8, pp. 737-753

Persistent link: https://www.econbiz.de/10015158215

Boost effect of sustainable practices and relational innovation on value co-creation and brand equity : outcomes of hotel size moderation

Bordian, Mariia; Gil Saura, Irene; Berenguer Contrí, Gloria - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 717-733

Persistent link: https://www.econbiz.de/10015138130

Relationship sustainability-store equity across segments of retail customers

Marín, Antonio; Gil Saura, Irene; Ruiz-Molina, … - In: International journal of retail and distribution management 51 (2023) 3, pp. 366-385

Persistent link: https://www.econbiz.de/10013552717

Are there gender differences in entrepreneurial orientation and performance? : evidence from French franchisees

Ruiz-Molina, María-Eugenia; Colla, Enrico - In: Networks in International Business : Managing …, (pp. 201-220). 2023

Persistent link: https://www.econbiz.de/10013539433

Sustainability-oriented commerce innovation : how does it influence consumer satisfaction?

Gil Saura, Irene; Ruiz-Molina, Maria-Eugenia; Marín, … - In: International journal of retail and distribution management 51 (2023) 11, pp. 1477-1496

Persistent link: https://www.econbiz.de/10014484097

Innovation and Sustainability : Development of a Scale for Sustainability-Oriented Innovation in Retailing

Marín García, Antonio; Gil-Saura, Irene; Ruiz Molina, … - 2022

It is the objective of this research is to develop a scale that captures the notion of sustainability-oriented innovation in retailing from the consumer's perspective. For this, a scale is proposed to measure the innovation of services oriented towards sustainability, through...

Persistent link: https://www.econbiz.de/10013297373

Do innovation and sustainability influence customer satisfaction in retail? : a question of gender

Marín, Antonio; Gil Saura, Irene; Ruiz-Molina, … - In: Economic research 35 (2022) 1,1, pp. 546-563

Persistent link: https://www.econbiz.de/10014380443

Does sustainability drive to create store equity? : a proposal through image, quality and loyalty

Sánchez-González, Irene; Gil Saura, Irene; … - In: International journal of retail and distribution management 50 (2022) 6, pp. 708-727

Persistent link: https://www.econbiz.de/10013398102

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