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~person:"Anderson, William D."
~person:"Fazio, Russell H."
~subject:"United States"
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Anderson, William D.
Fazio, Russell H.
Hillberry, Russell
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Hummels, David
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Balistreri, Edward J.
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McCalman, Phillip
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Carpenter, Russell H.
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Using dominance measures to evaluate brand extensions
Herr, Paul M.
;
Farquhar, Peter H.
;
Fazio, Russell H.
-
1993
Persistent link: https://www.econbiz.de/10000877329
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