Search Results - person:"Russo France, Karen"

Conveying level of science : tests of iconic and comparative formats

France, Karen Russo; Bone, Paula Fitzgerald - In: Marketing letters : a journal of research in marketing 20 (2009) 4, pp. 385-397

Persistent link: https://www.econbiz.de/10003898055

On break-up clichés guiding health literacy's future

Bone, Paula Fitzgerald; France, Karen Russo; Aikin, … - In: Journal of consumer affairs : official publication of … 43 (2009) 2, pp. 185-198

Persistent link: https://www.econbiz.de/10009531244

Policy Watch: Commentaries and Viewpoints - International Harmonization of Food and Nutrition Regulation: The Good and the Bad

Fitzgerald Bone, Paula; Russo France, Karen - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 1, pp. 102-110

Persistent link: https://www.econbiz.de/10007032596

Commercializing intellectual property: a university‐industry alliance for new product development

Logar, Cyril M.; Ponzurick, Thomas G.; Spears, John R.; … - In: Journal of Product & Brand Management 10 (2001) 4, pp. 206-217

This article outlines a process, whereby public research efforts can be joined with private sector product needs creating a commercialization culture that can help provide opportunities and address the barriers of new product concepts for the marketplace. The issues discussed here were...

Persistent link: https://www.econbiz.de/10014896581

The Impact of Program Affective Valence and Level of Cognitive Appraisal on Advertisement Processing and Effectiveness

Russo France, Karen; Whan Park, C. - In: Journal of current issues and research in advertising : … 19 (1997) 2, pp. 1-22

Persistent link: https://www.econbiz.de/10008122364