Search Results - person:"Ryoo, Jun Hyun (Joseph)"

Attribute embedding : learning hierarchical representations of product attributes from consumer reviews

Wang, Xin; He, Jiaxiu; Curry, David J.; Ryoo, Jun Hyun - In: Journal of marketing 86 (2022) 6, pp. 155-175

Persistent link: https://www.econbiz.de/10013438838

Unraveling impact : exploring effects of novelty in top consumer research journals

Wang, Xin; Ryoo, Jun Hyun; Campbell, Margaret C.; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 169-179

Persistent link: https://www.econbiz.de/10014634446

Understanding Influence of Marketing Thought on Practice : An Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis

Borah, Abhishek - 2018

Several calls have made to understand the influence of marketing thought on practice. Practice includes practitioners who mostly use concepts and frameworks (general practice) and who mostly use quantitative models (quantitative practice). This paper compares the relative influence of marketing...

Persistent link: https://www.econbiz.de/10012926743

The role of machine learning analytics and metrics in retailing research

Wang, Xin; Ryoo, Jun Hyun; Bendle, Neil T.; Kopalle, … - In: Journal of retailing 97 (2021) 4, pp. 658-675

Persistent link: https://www.econbiz.de/10013270706

Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue

Ryoo, Jun Hyun; Wang, Xin; Lu, Shijie - In: Journal of marketing 85 (2021) 2, pp. 70-88

Persistent link: https://www.econbiz.de/10012485583