We used time‐lagged survey data to investigate the effects of various types of motivation on idea submission and future motivation to participate in a virtual idea campaign (VIC). We also used qualitative data to illuminate context and enrich explanations. Applying forms of motivation from...

In this paper we challenge the traditional notion of ambiguity as an undesirable element in New Product Development (NPD) and explore how companies sometimes sustain or even increase ambiguity during their NPD projects. Based on qualitative analysis of case data from four NPD projects in the...

Purpose – Corporate incubation is a type of business incubation designed to assist small firms to develop using know-how available in large companies. The purpose of this paper is to explicate how incubation services can be co-produced and describe the contributions and conditions influencing...

In this paper, we explicate the details of the management of ambiguity and the balancing of creativity and constraint as it relates to organizations' absorptive capacity. The innovation process is characterized by cycles of expensive (explorative) activity where ambiguity increases, and...