Search Results - person:"Saju, B."

Did you mean: person:"raju, B." (36 results)

Consumer Motivations for Sharing Luxury Brands

Saju, B - 2020

Luxury marketers have been watching the rise of sharing startups and the unprecedented consumer acceptance of the same with trepidation. This phenomenon has the potential of scuttling the apple cart of legacy luxury brands and the conventional way of marketing. Thus, the author makes an attempt...

Persistent link: https://www.econbiz.de/10014031592

Modeling brand immunity : the moderating role of generational cohort membership

Saju, B.; Harikrishnan, K.; Anand, S. Joseph Jeya - In: The journal of brand management : an international journal 25 (2018) 2, pp. 133-146

Persistent link: https://www.econbiz.de/10011891243

New insights on consequences of corporate associations : an investigation of mediators and moderator in Indian context

Saju, B.; Rangarajan, Kalyani; Harikrishnan, K.; Anand, … - In: International journal of business excellence 12 (2017) 1, pp. 102-126

Persistent link: https://www.econbiz.de/10011800940

Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisition

Adityan, H.; Harikrishnan, K.; Anand, S. Joseph Jeya; … - In: International journal of business innovation and research 13 (2017) 1, pp. 30-51

Persistent link: https://www.econbiz.de/10011724244