Salisbury, W. David; Pearson, Rodney A.; Pearson, Allison W. - In: Industrial Management & Data Systems 101 (2001) 4, pp. 165-177
While Web‐based consumer activity is poised on the brink of dramatic growth, concerns about security have the potential to limit this growth by arousing shopper’s concerns about the Web‐based channel. One key aspect to consumer participation in Web commerce may be the extent to which they...