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  • Search: person:"Salzmann, Edmund Christian"
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Year of publication
Subject
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Beziehungsmarketing 1 Consumer behaviour 1 Customer ethnography 1 Customer integration 1 Customer satisfaction 1 Empathic design 1 Ethnologie 1 Ethnology 1 Konsumentenverhalten 1 Kundenintegration 1 Kundenzufriedenheit 1 Market research 1 Marktforschung 1 Relationship marketing 1 User research 1
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Online availability
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Kock, Alexander 2 Salzmann, Edmund Christian 2 Gretsch, Oliver 1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms 1 R&D Management 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
Cover Image
When customer ethnography is good for you : a contingency perspective
Salzmann, Edmund Christian; Kock, Alexander - In: Industrial marketing management : the international … 88 (2020), pp. 366-377
Persistent link: https://www.econbiz.de/10012285374
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Cover Image
University‐industry collaboration and front‐end success: the moderating effects of innovativeness and parallel cross‐firm collaboration
Gretsch, Oliver; Salzmann, Edmund Christian; Kock, Alexander - In: R&D Management (2019)
Persistent link: https://www.econbiz.de/10012096568
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