Biswas, Archiman; Chattopadhyay, Subrata; Barai, Parama; … - In: Cogent Business & Management 11 (2024) 1, pp. 1-29
The advancement of digital technology and the growth of e-commerce have significantly changed the shopping channel choice behaviour (SCCB) of customers. This article presents a systematic literature review on the SCCB of customers using a hybrid review approach that includes bibliometric...
