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Betriebliches Umfeld
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Journal of business-to-business marketing
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The influence of customer relationship marketing strategies on supply chain relationships : the moderating effects of environmental uncertainty and competitive rivalry
Sanzo, María José
;
Vázquez Casielles, Rodolfo
- In:
Journal of business-to-business marketing
18
(
2011
)
1
,
pp. 50-82
Persistent link: https://www.econbiz.de/10009009253
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