Search Results - person:"Sarkar, James Bakul"

Intention to use determinants of AI chatbots to improve customer relationship management efficiency

Miraz, Mahadi Hasan; Ya’u, Abba; Adeyinka-Ojo, Samuel; … - In: Cogent Business & Management 11 (2024) 1, pp. 1-21

AI chatbots are the key technology that embraces the technology in service. Nevertheless, the use of AI chatbots intention is not visible in most companies; as a result, they are unable to maintain customer relationships with Generation Z. This study aims to examine how user experience and...

Persistent link: https://www.econbiz.de/10015456595

Intention to use determinants of AI chatbots to improve customer relationship management efficiency

Mahadi Hasan Miraz; Abba Ya'u; Adeyinka-Ojo, Samuel; … - In: Cogent business & management 11 (2024) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10015448933

Nurturing bonds : the essence of moral reasoning in linking relationship marketing orientation to customer value co-creation behavior through customer engagement

Arefin, Md Shamsul; Ayshe, Nujhat Nabila; Alam, Md. Shariful - In: Journal of global marketing 38 (2025) 5, pp. 531-552

Persistent link: https://www.econbiz.de/10015532893