Search Results - person:"Sasser, Sheila"

Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns

Bilby, Julie; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 52 (2023) 1, pp. 57-74

Persistent link: https://www.econbiz.de/10014233762

When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?

Koslow, Scott; Sameti, Ardalan; Noort, Guda van; Smit, … - In: Journal of advertising 51 (2022) 3, pp. 385-405

Persistent link: https://www.econbiz.de/10013362321

Marketer perceptions of client-agency co-creation : exploring the levels of partnership collaboration

Calderwood, Richard; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 50 (2021) 3, pp. 309-319

Persistent link: https://www.econbiz.de/10012607906

Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development

O'Connor, Huw; Kilgour, Mark; Koslow, Scott; Sasser, Sheila - In: Journal of advertising research 58 (2018) 2, pp. 202-217

Persistent link: https://www.econbiz.de/10011884993

Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies

O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155

Persistent link: https://www.econbiz.de/10011453926

The social media transformation process: curating content into strategy

Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate Communications: An International Journal 20 (2015) 3, pp. 326-343

Purpose – Social media is an engaging area of research that is rapidly evolving. The purpose of this paper is to focus on how corporations should effectively utilize this new media as a marketing channel. The key to any successful communication strategy is matching the message to the target...

Persistent link: https://www.econbiz.de/10014692168

The social media transformation process : curating content into strategy

Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343

Persistent link: https://www.econbiz.de/10011401381

Marketing in an interactive world : the evolving nature of communication processes using social media

Sasser, Sheila L.; Kilgour, Mark; Hollebeek, Linda D. - In: Harnessing the power of social media and web analytics, (pp. 29-52). 2014

Persistent link: https://www.econbiz.de/10010340875

Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?

Sasser, Sheila Lucy; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 53 (2013) 3, pp. 297-312

Persistent link: https://www.econbiz.de/10010199587

When bad is good : the creative conundrum of agency-client relationships

Sasser, Sheila L.; Koslow, Scott - In: Current insights and future trends : [extended versions …, (pp. 365-377). 2012

Persistent link: https://www.econbiz.de/10009748085