Purpose The purpose of this paper was to document the development of a major regional department store from the firm’s start to the completion of a single block structure including the warehouses required to support its operations. Design/methodology/approach The study is based on a survey of...

Purpose – The purpose of this article is to revisit a forgotten classic in the marketing literature to provide a historical review of ET Grether’s 1966 book, Marketing and Public Policy . Design/methodology/approach – The approach combines a literature review with historical reflection by...

Purpose – The purpose of this article is to advance biographical work in marketing, to summarize the status of biography in marketing, and to illustrate the process with an example of a developing study. Design/methodology/approach – The article is based on a literature review of biography...

Purpose – The purpose of this paper is to provide insights into the challenges and rewards of engaging in the inextricably intertwined activities of studying and teaching marketing history. The secondary purpose is to encourage marketing scholars to expand work in this area....