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Search: person:"Schönberner, Jan"
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Sportmarketing
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Schönberner, Jan
6
Woratschek, Herbert
6
Buser, Markus
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Dickson, Geoff
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Ellert, Guido
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European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
6
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Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
2
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Saved in:
3
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
4
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
5
Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Saved in:
6
Entscheidungen im Sportsponsoring : Auswahlprozess, Ziele und Hidden-Agenda
Woratschek, Herbert
;
Schönberner, Jan
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 62-66
Persistent link: https://www.econbiz.de/10012302553
Saved in:
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